10 Best New Toys [2025]
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Finding the best new toys for your child can often feel like an overwhelming task. With an endless array of options available, from the latest tech gadgets to classic playthings, parents can easily become bogged down in choices that might not suit their child’s interests or developmental needs. Navigating this crowded landscape on your own can lead to confusion and frustration, making it difficult to pinpoint which toys will truly delight and engage your little one.
To simplify this process, we have meticulously shortlisted ten of the best new toys currently on the market. Our selection is based on thorough research, expert reviews, and feedback from parents and children alike. By compiling this list, we aim to save you time and hassle, allowing you to make informed decisions without wading through countless products. Whether you’re searching for educational tools, creative outlets, or just plain fun, our guide is designed to help you find the perfect toy that will inspire joy and imagination in your child.
Top 10 New Toys In The Market
Best New Toys Review
Bestseller No. 1
Bitzee, Magicals with 20 Interactive Characters Inside, Reacts to Touch, Digital...
- DIGITAL FRIENDS YOU CAN TOUCH: There are 20 new Bitzee Magicals to collect. They react to your swipes, tilts & touch with sounds & silly interactions. Includes 3 AA batteries
- 20 BITZEE CHARACTERS IN 1 POD: Crack gems to attract magical characters. Discover Nessie, Kittycorn, Phoenix, Yeti & more, plus Super Bitzee unicorns, dragons, kitsunes & jackalopes that split into 1 of 2 Splitzee
- NURTURE & PLAY: Like Bitzee digital pets, Magicals need your love & care. Pet, play, feed, rock them to sleep & give them love to grow from baby, to adult, to Super Bitzee
- ENCHANTING NEW WAYS TO PLAY: Earn new Potions as you play Super Bitzee kids games & change your character’s colors; swipe through gems in the Treasure Chest; cast spells with the new Magic Wand & transform your Bitzee
- EASTER BASKET MUST-HAVE: Bitzee toys are an exciting addition to your Easter basket stuffers. Fun screen-free alternative to a handheld game console or video games
Bestseller No. 2
Infinno Baby Wrist Rattle Socks and Foot Finder Set, Perfect Baby Toys for 0-12...
- PROMOTE SENSORY EXPLORATION - The bright colorful rattle socks will promote baby sensory exploration through sight, touch and sound. Baby boys and girls will be encouraged to grab and reach the bright colorful wrist rattles and foot finders.
- FIT COMFORTABLY - This set contains two soft wrist rattles and two foot finders. These bright colorful wrist rattles and foot finders fit easily and comfortably on baby's wrists and ankles. Extended straps allow for continued use as baby grows.
- DELIGHTFUL BABY GIFT - Packaged in an exquisite gift box, this rattle socks set makes a delightful baby shower gift, and a baby registry must have for new mom.
- LOUDER ENCHANTING RATTLE - The rattle socks and wrist rattles with contrasting patterns, bright colors and improved with louder enchanting rattle sound will stimulate baby vision, interaction and exploration.
- SAFE AND SOFT COTTON MATERIALS - Baby-friendly soft materials are very safe for baby to touch and even chew.
Bestseller No. 3
Godzilla x Kong 6" Godzilla Evolved (w/Heat Ray) by Playmates Toys
- Bring the action home with Godzilla’s destructive Heat Ray power. Place the detachable Heat Ray in his mouth to release the iconic atomic breath, adding a realistic element to your playtime or display.
- Standing at 6” tall, the Godzilla Evolved figure is ready to reign over any display or play setting. With multiple points of articulation, Godzilla is ready for action, so you can recreate your favorite scenes from his epic battles.
- The Godzilla x Kong 6” Godzilla Evolved figure is highly detailed with intricate designs to capture the essence of the King of Monsters in his evolved form. From his powerful Heat Ray to imposing figure, every detail is made to match the new movie, ensuring an authentic representation of his iconic character.
- Complete your monstrous collection with other figures and accessories from the new Godzilla x Kong line. Choose from a wide range of characters, including old allies, dangerous foes, and new challengers to recreate epic battles and awesome new adventures! Build your very own MonsterVerse with Playmates Toys.
Bestseller No. 4
LEGO Money Tree - Lunar New Year Building Toy - Kids Chinese Culture Learning...
- LUNAR NEW YEAR BUILDING KIT – Celebrate Lunar New Year with the LEGO Money Tree building set for boys and girls ages 9 and up
- IMMERSIVE EXPERIENCE – The money tree is adorned with 20 tangerines, 14 red envelopes and 10 coins to represent prosperity and good luck
- HOME OR OFFICE DECOR – The toy tree features a red base, making it easy to display
- EDUCATIONAL GIFT FOR KIDS – Give this learning toy as a Lunar New Year gift or to anyone wanting to know more about the holiday
- LEGO decor – Once it’s complete, the tree makes an eye-catching piece of seasonal decor that can be showcased at home or used as a table centerpiece
Bestseller No. 5
Cookeez Makery Baked Treatz. Mix & Make a Plush Best Friend! Place Your Dough in...
- Cookeez Makery will amaze you and your child when they bake a surprise plush!
- Mix the ingredients to make the dough and shape it into a pet using the included mold and tool.
- Your dough goes into the oven and comes out as a warm deliciously scented plush baked friend!
- There are 3 different Baked Treatz to make - Barky Bun, Ciacatta Bake and Wheatney Bunny. Which plush will you make?
- Your Baked Treatz plush is interactive with sound and reactions! It will even warm up when your child squeezes it!
Bestseller No. 6
SHASHIBO Shape Shifting Box - Award-Winning, Patented Fidget Cube w/ 36 Rare...
- Unlike other puzzle box toys that turn out disappointing & dull, the patented, award-winning shashibo sensory box features 36 rare earth magnets for an innovative design that transforms into over 70 shapes. Fits comfortably in the hand for hours of mind-challenging fun, stimulate the senses with unlimited creative possibility! Can you master the shape-shifting box?
- Nothing compares to the quality & unique design of the shashibo, durably constructed of premium injection-mold plastic, 36 rare earth magnets, and a tear-proof, matte or high-gloss surface. Each magnetic puzzle features 4 unique, artistic patterns of vibrant, mesmerizing artwork, for an ever-changing array of beauty at your fingertips.
- Collect & connect – with the strong internal magnet system of our sensory puzzle boxes, you can connect multiple magnetic cubes to build even larger structures and sculptures – for the ultimate satisfying magnetic sensory toy and brain teaser. Choose from over 50 designs to create vibrantly patterned, spellbinding 3d art!
- A transformational gift – our sensory magnet cubes make great sensory stimulation puzzle gifts and steam & stem toy gifts for all ages. With every satisfying click, our shape shifting puzzle box ’s calming, therapeutic effect soothes away stress & nerves. Try our gift box set of 4: the ultimate sensory toy set for loved ones to build killer extended structures!
- At fun in motion toys, we create toys that stimulate the mind, body & imagination. Designed in the U.S. and Germany, our award-winning magnet cube is made to challenge the senses and build skill & coordination and bring people together for hours of fun. Your happiness is our #1 goal! If you need any help with your shashibo transforming cube, our happiness engineers are standing by. Click our storefront to see our entire range of toys.
Bestseller No. 7
2025 New Unbreak Bear Dog Toy, Unbreakable Extreme Bear Upgraded, Indestructible...
- 【Unbreak Bear Dog Toy】The dog companion for heavy chewers is not just any ordinary toy. It's an indestructible robust dog toy designed to withstand even the vigorous play.
- 【Safe Material】Unbreakable Bear Dog Toy is made from high-quality materials, ensuring the safety of your pet even during intense play sessions.
- 【Indestructible Bear Dog Toy】Crafted for aggressive chewers, this ultra-durable bear toy withstands powerful bites, reduces destructive behavior. Three-layer reinforced material ensures longevity.
- 【Indestructible Bear Dog Toy】Crafted for aggressive chewers, this ultra-durable bear toy withstands powerful bites, reduces destructive behavior. Three-layer reinforced material ensures longevity.
- 【 Please Note 】This product is only suitable for small dogs and is not suitable for large dogs or aggressive breeds. Sized for puppies to medium breeds, this unbreakable bear toy is a thoughtful gift for aggressive chewers.
Bestseller No. 8
Fiopet Easter Basket Stuffer Realistic Bunny Toy, 2025 New Bunny Toys...
- 【Interactive Bunny Toys for Kids】Looking for Easter gift, Why not give an Easter Bunny? With its lifelike movement and soft fur feel, our Interactive Toy Rabbit will provide fun and enjoyment for your kids!
- 【High Quality Material】Rabbit with tails walk forward while making sounds. The elastic rabbit toys features very soft plush. The bunny is made of soft material for more pleasant hugs. Which can be applied for a long time and will bring you a lot of interactive fun
- 【Realistic Bunny Shape】Each short plush bunny and dog look real, small and delicate, realistic and adorable, and not easy to shed, so you can hold it and no need to worry about breakage, and the animal is also graphic, which will be an ideal choice for you to play with your classmates, sisters, or brothers
- 【Rabbit-like Movements】Open the bottom battery cover, install 2 AA battery, then turn on the switch, the animal will jump forward and make a sound, while the animal's ears will begin to shake, and the animal's mouth will chew like a real animal, cute enough to attract the attention of children; Note: the battery is not included
- 【Wide Application】Suitable for babies 3 years old and above. The rabbit walks while wagging its tail, and it can stretch and make a squeaky sound to make the little babies happy. Rabbit comes with cute scarf accessories and soft plush. It can be used as a gift for birthdays, easter,holidays and others
Bestseller No. 9
Godzilla x Kong 11" Giant Godzilla Figure by Playmates Toys
- Standing at 11” tall, the Giant Godzilla figure is ready to reign over any display or play setting. With multiple points of articulation, Godzilla is ready for action, so you can recreate your favorite scenes from his epic battles.
- The Godzilla x Kong 11” Giant Godzilla figure is highly detailed with intricate designs to capture the essence of the King of Monsters in his movie look. From his precise sculpting to imposing figure, every detail is made to match the new movie, ensuring an authentic representation of his iconic character.
- Giant Godzilla comes in bright, bold Godzilla x Kong packaging inspired by the fearsome Hollow Earth landscape in the new movie.
- Complete your monstrous collection with other figures and accessories from the new Godzilla x Kong line. Choose from a wide range of characters, including old allies, dangerous foes, and new challengers to recreate epic battles and awesome new adventures! Build your very own MonsterVerse with Playmates Toys.
Bestseller No. 10
Bright Starts Oball Shaker Rattle Toy, Ages Newborn Plus
- 2 mini flexible, teethable Oballs are easy to hold
- Colorful rattle beads create fun sounds to entertain and delight baby
- Textured rattle is clear so baby can see the colorful beads. BPA Free
- Wipe clean with damp cloth and mild soap. Do not immerse in water
- 2 mini flexible, teethable Oballs are easy to hold
Bottom Line
In conclusion, our selection of the best new toys is the result of thorough research, expert recommendations, and feedback from parents and children alike. We considered factors such as safety, educational value, creativity, and overall entertainment to curate this list of ten standout products. Each toy represents the latest innovations in play, designed to engage young minds and foster developmental skills. By prioritizing these aspects, we ensure that our recommendations not only bring joy but also contribute positively to a child’s growth.
By following our list of the best new toys, you can make informed purchasing decisions that cater to your child’s interests and developmental needs. Whether you are looking for a gift for a special occasion or simply want to enhance your child’s playtime, these carefully chosen products will provide hours of fun and learning. Trust in our selections, and you will not only delight your child but also support their imaginative and cognitive development in a meaningful way.
